THE
PUBLICIS
GROUPE
SOME OF OUR
NEW AGE MARKETING
CASE STUDIES
Perceived barriers around cost, service and trust suppressed Skoda's strong brand love.
After 25 years in India, despite its strongest ever portfolio and a wide service network, Skoda market share was weak.
Changed the frame of reference from purchase to belonging.
We turned Skoda owners into advocates. Weaponizing brand love into a conversion engine.
Fans → Advocacy → Trust → Consideration
We used existing owners' fandom to create social proof at scale and influence prospect behaviour.
Shifting the conversation from rational ownership concerns to emotional belonging and trust.
As a late entrant in India’s streaming industry, how does Spotify gain mindshare and become modern India’s default choice?
We tapped into the great Indian chaos with the insight that music in your ear can make everything bearable.
We made music the grease and playlists the champion of life.
Instead of telling consumers “Why Spotify?”, we showed them “When?” and “Where?”
By showcasing highly relatable everyday chaos that music makes better.
DISRUPTING THE MARKET AND SCALING TO #2 AFTER YOUTUBE
Interpret Oreo’s Stay Playful platform for Gen Z without alienating parents
While helping build stronger connections in families and culture
India doesn’t struggle to feel. We struggle to say what we feel!
And a playful answer is always a way out, to cut through the seriousness of our daily conversations.
A social first AI-powered interaction helped people say things they avoid saying directly.
In Farhan Akhtar’s personality and conversational style.
1.6 million questions answered
2 BN impressions
46% increase in penetration
Men don’t resist facewash. They dismiss it. It’s often seen as unnecessary, overhyped, and slightly vain
While latent usage exists, there’s no pride, no advocacy or conversation
Stage belief change in public: Make the biggest non-believer your strongest proof.
We made the sceptic, the story. And made it feel like culture was convincing him, not the brand
FROM DOUBT TO DEMONSTRATION
Converted loyalists into credible storytellers to humanize the brand. Replaced rational product benefits with a powerful "FOMO" based on cultural and community belonging
5000% + Searches breakout in google trends
44% jump in offtake
Despite strong traction, Sting risked being slotted as a mass energy drink with low aspirational value.
They were about to tie up with the most exclusive and elite sport- F1.
The Challenge: the F1 contract stipulated no on ground branding till the 2026 season.
If the F1 world couldn’t see us, could we make them hear us?
We made the world realise that every F1 car sounds just like “STING”
Seeded Armin Van Buuren’s insight - F1 cars sound like “Sting”.
Triggered participation from creator, gamer and the sports-community.
Extended the idea to the F1 movie release.
1.12 BN Total Reach
90% Organic Engagement
68.4M social media views.
Elevated Sting’s perception beyond mass affordability.
Made the brand culturally visible before the sponsorship kicked in.
Despite high awareness, SIPs are still seen as complex, intimidating and difficult to understand.
HDFC MF make SIPs feel simple, relatable and culturally familiar?
Indians live by the same principles that make SIPs successful starting early, staying consistent and thinking long-term.
So instead of explaining finance, we connected SIPs to life itself.
We showcased relatable life moments rooted in Indian habits and aspirations.
Emotionally driven storytelling across TV, digital, print and OOH, humanized SIPs and made investing feel instinctive, not intimidating.
35% growth in SIP accounts
44% increase in SIP contributions
25% increase in website visitors
111% increase in SIP conversations and mentions
How do we move beyond a "sales-led" retail model to build a deep emotional connection with a diverse nation? The challenge was to transition from a generic offline retailer to a trusted destination that dismantles the tech-inhibitions of a largely hesitant consumer base.
Elevating a retail brand to a higher purpose.
We pivoted from "selling specs" to "building relationships," reimagining the store as a tech playground rather than a showroom.
Transformed clinical retail spaces into interactive "experience zones" and creative labs to foster hands-on learning.
Scores high on appeal and recall value.
Whopping 42% Sales Surge, 20% More Footfalls, 22% Increase in Repeat-Customers, Driving growth beyond metros & outshining competitors on store-experience.
In India, millions of girls drop out of school at puberty Periods don’t just interrupt days. Due to ignorance + stigma, periods erase futures.
The problem is as much of hygiene as it is of systemic exclusion
Reframed the challenge as girls missing from classrooms = missing from narratives of progress.
Instead of talking about the problem, we inserted it where it was impossible to ignore.
Integrated missing textbook chapters onto Whisper packs.
Forcing educators and schools to acknowledge the absence and reintroduce these chapters
More than 1.2 crore people joined the movement
The Government committed to change decades-old education curriculum
Rings are some of the most frequently adorned & purchased jewelry.
But brands are visually undifferentiated. And restricted to romantic gifting – consumer buying behaviour was a lot more than just that.
We transformed rings from jewellery into emotional carriers.
Created “Post Card” - tech-enabled rings that integrated video messaging into the product experience.
Used influencers to expand occasions beyond romance.
